创业的悖论在于挑战与回报同时并存，这使得创业成为一种与众不同的体验。可悲的现实是，当企业创业失败时，激情往往随之不复存在。和其它经历不同，创业的矛盾之处，在于挑战和收益并存。很多企业倒闭，而大多数企业家则能全身而退。然而残酷的现实是，伴随着企业一起倒下的，还有创业的激情。在准备创业过程中的一些忠告，会使自己比预计的少一些损失。
The paradox of starting your own business lies in the simultaneous challenge and reward,making it an experience unlike any other. So many businesses fail, and most entrepreneurs exclude themselves from the possibility. The tragic reality is that when businesses fail, the passion often dies with it. By following some sound advice and being prepared for the process,you will decrease your chances of losing a lot more than you bargained for.
明确创业动机所在。自己为何要创业?为了有更多的时间?为了赚更多的钱?为了自己当老板?为了能有创造性地掌控自己喜欢做的事?写出所有激励自己创业的因素，并排出先后顺序。当列好以后再看。如果发现自己只是对现在的工作不满意，那么创业绝不是你想要的。
Identify your motivation. Why do you want to start your own business? To have more time? To make more money? To be your own boss? To have creative control over what you love to do? Write out all of your motivating factors and prioritize them. When you see them listed,you might see a pattern in that you're just unhappy at your current job and starting your own business isn't the answer.
明确自己的创业激情所在。自己喜欢做什么?自己有什么样的独门绝技?什么能让自己对的工作充满兴奋?把激情置于自己的商业计划、营销策略和日常生活之前。如果能保持激情，就能更加专注于创办公司的目的，而不仅仅是运营。
Identify your passion. What do you love to do? What skills and knowledge do you uniquely bring to the table? What gets you excited about your work? Keep that passion at the forefront of your business plan, your marketing strategies, and your daily routine. If you keep your passion in plain sight, you will stay focused on the purpose of your business and not solely on the logistics.
明确自己的创业市场所在。如果想在本地创业，关注自己的竞争对手。确定市场是否有自己的立足之地。能用什么不同的方式来吸引客户?其他公司缺少什么样的市场定位?如果打算开创一家网络公司，研究一下公司存在的特别之处。客户是公司生存之本，因此提前做足研究，确保有足够的潜在客户能维持公司运作。
Identify your market. If you are starting your business locally, research your competitors. Determine if there is room in the market for your business. What will you do differently to draw in customers? What niche market' are the other businesses missing? If you are starting an Internet company, research the requirements for your own unique Web presence.Your business cannot survive without customers, so do enough research on the front end to determine if there are enough potential clients to keep your business alive.
明确自己的经济状况。如果刚买了房，必须清楚随首付和月供而来的财经济状况。做详尽的财政规划。找个财政顾问，核算在启动和运营公司的时候财务上的可行性。理智规划，做最坏的打算。为经济损失提前做好准备，咨询如何减轻未来可能承受的财政负担。
Identify your finances. If you have ever purchased a new home, you know that the financial obligations extend beyond the down payment and the mortgage. Do exhaustive financial planning. Meet with a financial advisor or someone at your bank to examine the financial viability of your business and the process of getting it up and running. Plan wisely and do not assume the best about your business. Be prepared for financial loss and get advice on how to alleviate that burden in the future.
习题训练 Exercise ：
选词填空 in/to/up/by/with/under/of
1.New arrivals are ? the impression that americans are always in a rush and under pressure.
2.It's up ? you to decide whether you will study for a master's degree online.
3.The car accident took place ? an instant during the rush hour.
4.He made a success of himself by self-teaching instead ? traditional schooling.
5.The Harry Potter books has taken people in the world ? storm.
6.Mr. Black gave us a wonderful speech along ? some funny comments.
7.Once you get accustomed ? the new culture, you will even enjoy it.
8.It's failure in the exam is due ? his ignorance of how to be a successful online learner.
参考答案
- under 2.to 3.in 4.of
- by 6. with 7. to 8. to
