Hunger marketing is to affect the price of the terminal by adjusting the quantity at both ends of supply and demand to achieve the purpose of price increase.
Products that have just become scarce are more attractive than products that have always been scarce.
Lost things, the value appears higher, more attractive.
but, prerequisites for using hunger marketing are that market competition is not sufficient, consumer mentality is not mature, comprehensive product competitiveness and irreplaceable.
饥饿营销就是通过调节供应和需求两端的量来影响终端的售价,达到加价的目的。
比起一直稀缺的产品,刚变成稀缺的产品更具有强大的吸引力。
得而复失的东西,价值显得更高,吸引力也更大。
但是在市场竞争不充分、消费者心态不够成熟、产品综合竞争力和不可替代性较强的情况下。
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